With an estimated 75% of women colouring their hair, we know they can’t all be going to a hairdressing salon. Home colour is big business.
We have witnessed so many problems with DIY colour that we could write a book! Being a master hair colourist takes years of experience and practise and most of all requires a significant amount of technical knowledge.
What about colour from a box?
Julie Peacocke, Creative Director of Lily Jackson Hair & Makeup in Darlinghurst explains:
“You firstly need to understand the true colour of your hair (known as level). Then you need to understand how much lift or depth you require to achieve your desired shade. Pharmacy or supermarket colour from a box can never deliver predictable, uniform or safe results. And you can forget about any advanced colour techniques like highlights or balliage – it’s just impossible to do on your own.”
“With DIY colour from a box, consumers are being unnecessarily overloaded with chemicals because it’s a case of – one box fit’s all. It’s like a doctor prescribing you 1 pill a day of a strong medicine and you taking 15 pills, which you would never do. In a salon environment, the goal of a master colourist is to always achieve the best result using the least stressful (and toxic) solution for a client’s hair and body.”
“Everyone has a base pigment to their hair – this is the underlying colour. So while two people may have dark brown hair, one person may have orange undertones and the other may have red undertones. A master colourist will know what the base pigment is and tailor their colour selection accordingly – it’s quite technical stuff! You can never predict the result. I’ve been quite surprised myself to see what supermarket colour does to client’s hair. Client’s are sometimes loathe to tell me that they’ve used supermarket colour but it’s important to be honest because it will have a strong affect on the colour work that I do and the outcome I am expecting – it’s quite alarming.”
The other thing to consider is the quality of the ingredients. Like any mass production, the low price of supermarket or pharmacy colour means that lower quality ingredients are used – it’s a matter of economics. Julie Peacocke’s quite certain about what this means: “I’ve seen what supermarket colour does to hair health and over time, hair health gets progressively worse. We have clients who have been colouring their hair with us for years and their hair remains healthy and vibrant. I can attribute this to two things: high quality colour and great at home care.”