Chola Style

chola7Mexican culture is diverse, rich and beautiful, with many colourful and creative hair and make up styles created for a variety of cultural celebrations and sub-cultures.

In this blog we take a look at the key hair and makeup features of Chola women. The look is feminine yet assertive and is a thing to be celebrated. So lets take a look at the emblematic hair, makeup and dress of this fashion statment/identity…

Culture Club

Vogue Italia Chola Style

Over the Top – Haute Mess Vogue Italia March 2012 – Ghetto Fabulous Style where More Is More!

The make up trends of a wide variety of cultures and sub-cultures from aroud the world are becoming a focus point for international fashion magazines at the moment – such as in the iconic phootshoot Over the Top – Haute Mess Vogue Italia March 2012, Gothic trends seen on the runway, or Jersey Girl fashion the world over. This is something that I think we should embrace, as it allows us all to try out new forms of expression and learn about other cultures.



Chicana & Chola

Jersey Girl in Chola Style

Valerija and Alejandra team up with photographer Dan Martensen for a spread in Exit Magazine called Jersey Girls 2010.

Gothic Chola Style

Gothic Glamour is a constant scene on the runway and frequently in fashion print. The gothic look was originally frowned upon, but is now embraced in all its multitude of expression

A Chicana is a woman who was born in the United States, but who’s parents or grandparents originate from Mexico. Women who are Chicana have a unique political position and there are movements around Chicana feminism. Xicanisma is a group of social theories that analyze the historical, social, political, and economic roles of Chicana Women.

We’re just going to look at the fashion statements iconic of Chola women. The look we will talk about is often worn by both Mexican and Puerto Rican girls, and is commonly seen in southern California like East LA, San Diego, OC, and also NYC. These days it is more common to appropriate the look (like what we are talking about here) than to actually be a Chola in a gang.  So lets get Cholafied!


Chola Hair

Chola Style in Hair

This Chola reminds us of Madonna in all of her 80’s glory – the combination of the iconic Chola make up teamed with a tough attitude and rosary beads.

  • gal friends with chola style hair

    Hair swept back off the face and another strong element of the look is the application of dark lipliner.

    Long locks swept back or teased to sit off the face.

  • Often pinned into a large and high quiff.
  • Sometimes secured with a bandana.









Chola Style Dress and Makeup

Let’s take a look at the classic elements of Chola make up as seen here – defined brows, winged eyeliner, teardrops, dark noticeable lipliner, red lipstick.

Chola Makeup

  • Classic 50’s glamour on steroids is a good way to describe this look!
  • Full face of foundation
  • Cheeks sculpted with a red/orange/bronze based blush
  • Clearly defined brows
  • winged black eyeliner
  • Black lined lips with blue-based red lipstick
  • 2 tear drops either tattooed or drawn on with liquid liner or black eyeliner pencil

Chola Dress

  • Large gold or silver hoop earrings
  • T-shirts featuring a religious print or tattoo design OR
  • Black or white bustier that reveals cleavage
  • Plaid shirts with only the top buttoned
  • Dress pants OR
  • Tight Jeans
  • Exposing the mid-drift area of the body
  • Suspenders
  • Tattoos on arms, knuckles and neck
drew Barrymore in Chola Style

Take a look at the always gorgeous Drew Barrymore rocking out Chola style

This hair and make up style that some Mexican women have embraced is an expression and celebration of their beauty and identity. Women the world over create identity through hair and makeup and we love this timeless and iconic style.

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